Hunter LeonardMar 12, 20202 minMarketers have Forgotten how to CommunicateOne of the bedrock principles of great marketing is to understand the customer, the market and the competition, so you can establish a...
Hunter LeonardFeb 11, 20203 minMarketing in Tough Times. How to Promote Without MoneyThis article is relevant to any business, but if you’re starting and running your first business in your 40’s and beyond, you don’t want...
Hunter LeonardFeb 11, 20203 minHow to Get Others to Say Good Things about You and Your BusinessThe simplest definition of Public Relations (PR) is other people saying good things about you. If a business is known for doing good...
Hunter LeonardFeb 11, 20203 minWriting an Awesome Business Plan, 5 More TipsIn last week’s companion article, How to write an awesome business plan, I covered the first five things you must include in a ‘rocking’...
Hunter LeonardFeb 11, 20203 minWant to Write an Awesome Business Plan?Ok, so you’ve decided to start your first business. In this article, I want to share with you 5 key things you must put in your business...
Hunter LeonardFeb 11, 20202 minAvatar IIIA customer avatar is a fancy term for the profile of your ideal customer. Lots of us, myself included, end up servicing clients who don’t...
Hunter LeonardFeb 11, 20203 minA Look at Two Superstars of ServiceMaking promises to customers through your marketing is easy. Actually servicing them well enough to ensure they are truly satisfied is...
Hunter LeonardFeb 11, 20203 minMarketing to a Need or WantI see a lot of great marketing in my business because it’s my passion and I’m aware of what is going on around me with respect to...
Hunter LeonardFeb 11, 20202 minPassion-Driven Public Relations Public relations (PR) can sometimes have a terrible reputation. And often the motivation for getting your business in the paper is purely...
Hunter LeonardFeb 11, 20202 minYour Senses Make Marketing SenseAs humans, we operate in our physical environment through the use of our senses; seeing, hearing, feeling, touching, tasting. For some,...
Hunter LeonardFeb 11, 20202 minOne Customer at a TimeMany people begin their business with stars in their eyes about how massive their business idea is going to be, how many millions they...
Hunter LeonardFeb 11, 20202 minReturn to the Big RocksYou’re probably very familiar with the term ‘Big Rocks’ which was referred to by Stephen Covey in his hugely popular 7 Habits of Highly...
Hunter LeonardFeb 11, 20202 minDiamonds and CoalRecently I’ve been reflecting a lot on the surveys of business owners we’ve done over the last decade. A common issue that stands out in...
Hunter LeonardFeb 11, 20202 minCopy That! – the Lost Art of Duplication Have you ever found yourself having to repeat instructions to a supplier or a company you’re dealing with? Got the wrong order at a...
Hunter LeonardFeb 11, 20202 minFacta, Non VerbaI write this article on the usual rapid approach to Christmas and inspired by the challenge, “What does being a good corporate citizen...
Hunter LeonardFeb 11, 20203 min3 Tips to Make Your Help Go ViralI would like to talk about how your business can deliver a massive helping of help. You may think you’re only a small business or just...
Hunter LeonardFeb 11, 20203 minIs It Time to Get Real About Your Marketing?We’ve been dazzled by the lights, bamboozled by the screen, and sent into a state of confusion about marketing. And it’s all happened...
Hunter LeonardFeb 11, 20203 min5 Things to Consider When Marketing to a Generation NicheEvery generation has shared experiences, but it is important to remember you still need to get an individual to respond to your...
Hunter LeonardFeb 11, 20204 minIs Your Marketing Disconnected?Most marketing in business is disconnected and upside down. What I’ve noticed in the last few years is there’s a disconnect between the...
Hunter LeonardFeb 10, 20202 minFocus on Your Customers, and Avoid Change for Change Sake Don’t change for change sake, innovation without a reason is a waste of time, money and energy. Focus on your customers, and avoid the...