Have you ever tried to drive a car, without looking at the speedometer? Or tried to measure the height of your first born son or...

Having read my previous articles on understanding, information importance and market positioning, you’ll be in a better position than...

Have you ever participated in a martial art, or played a sport, or danced? Chances are, if you have, you’ll understand the importance of...

If you’ve read my previous article on why understanding is critical to marketing, you’ll known the importance of research and collecting...

Photo by D koi  on Unsplash Imagine you’ve been dropped off in the town square of a foreign country. You don’t know where you are, you...

In 2009, I published my first book - Marketing has no off Switch. It was a book that generated in excess of $1 million in revenue for our...

Originally published in our Linkedin Company Newsletter - On the Pond. Being a business owner can be a struggle at times. I should know,...

(originally published as a newsletter on our company Linkedin Page) In a world fascinated by Artificial Intelligence, and increasingly...

One of the bedrock principles of great marketing is to understand the customer, the market and the competition, so you can establish a...

This article is relevant to any business, but if you’re starting and running your first business in your 40’s and beyond, you don’t want...

The simplest definition of Public Relations (PR) is other people saying good things about you. If a business is known for doing good...

In last week’s companion article, How to write an awesome business plan, I covered the first five things you must include in a ‘rocking’...

Ok, so you’ve decided to start your first business. In this article, I want to share with you 5 key things you must put in your business...

A customer avatar is a fancy term for the profile of your ideal customer. Lots of us, myself included, end up servicing clients who don’t...

Making promises to customers through your marketing is easy. Actually servicing them well enough to ensure they are truly satisfied is...

I see a lot of great marketing in my business because it’s my passion and I’m aware of what is going on around me with respect to...

Public relations (PR) can sometimes have a terrible reputation. And often the motivation for getting your business in the paper is purely...

As humans, we operate in our physical environment through the use of our senses; seeing, hearing, feeling, touching, tasting. For some,...

Many people begin their business with stars in their eyes about how massive their business idea is going to be, how many millions they...

You’re probably very familiar with the term ‘Big Rocks’ which was referred to by Stephen Covey in his hugely popular 7 Habits of Highly...