What is keeping you awake?
Originally published in our Linkedin Company Newsletter - On the Pond. Being a business owner can be a struggle at times. I should know,...
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Hunter Leonard
Oct 232 min read
Making Human Connections in Business
(originally published as a newsletter on our company Linkedin Page) In a world fascinated by Artificial Intelligence, and increasingly...
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Hunter Leonard
Mar 12, 20202 min read
Marketers have Forgotten how to Communicate
One of the bedrock principles of great marketing is to understand the customer, the market and the competition, so you can establish a...
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Hunter Leonard
Feb 11, 20203 min read
Marketing in Tough Times. How to Promote Without Money
This article is relevant to any business, but if you’re starting and running your first business in your 40’s and beyond, you don’t want...
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Hunter Leonard
Feb 11, 20203 min read
How to Get Others to Say Good Things about You and Your Business
The simplest definition of Public Relations (PR) is other people saying good things about you. If a business is known for doing good...
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Hunter Leonard
Feb 11, 20203 min read
Writing an Awesome Business Plan, 5 More Tips
In last week’s companion article, How to write an awesome business plan, I covered the first five things you must include in a ‘rocking’...
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Hunter Leonard
Feb 11, 20203 min read
Want to Write an Awesome Business Plan?
Ok, so you’ve decided to start your first business. In this article, I want to share with you 5 key things you must put in your business...
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Hunter Leonard
Feb 11, 20202 min read
Avatar III
A customer avatar is a fancy term for the profile of your ideal customer. Lots of us, myself included, end up servicing clients who don’t...
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Hunter Leonard
Feb 11, 20203 min read
A Look at Two Superstars of Service
Making promises to customers through your marketing is easy. Actually servicing them well enough to ensure they are truly satisfied is...
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Hunter Leonard
Feb 11, 20203 min read
Marketing to a Need or Want
I see a lot of great marketing in my business because it’s my passion and I’m aware of what is going on around me with respect to...
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Hunter Leonard
Feb 11, 20202 min read
Passion-Driven Public Relations
Public relations (PR) can sometimes have a terrible reputation. And often the motivation for getting your business in the paper is purely...
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Hunter Leonard
Feb 11, 20202 min read
Your Senses Make Marketing Sense
As humans, we operate in our physical environment through the use of our senses; seeing, hearing, feeling, touching, tasting. For some,...
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Hunter Leonard
Feb 11, 20202 min read
One Customer at a Time
Many people begin their business with stars in their eyes about how massive their business idea is going to be, how many millions they...
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Hunter Leonard
Feb 11, 20202 min read
Return to the Big Rocks
You’re probably very familiar with the term ‘Big Rocks’ which was referred to by Stephen Covey in his hugely popular 7 Habits of Highly...
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Hunter Leonard
Feb 11, 20202 min read
Diamonds and Coal
Recently I’ve been reflecting a lot on the surveys of business owners we’ve done over the last decade. A common issue that stands out in...
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Hunter Leonard
Feb 11, 20202 min read
Copy That! – the Lost Art of Duplication
Have you ever found yourself having to repeat instructions to a supplier or a company you’re dealing with? Got the wrong order at a...
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Hunter Leonard
Feb 11, 20202 min read
Facta, Non Verba
I write this article on the usual rapid approach to Christmas and inspired by the challenge, “What does being a good corporate citizen...
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Hunter Leonard
Feb 11, 20203 min read
3 Tips to Make Your Help Go Viral
I would like to talk about how your business can deliver a massive helping of help. You may think you’re only a small business or just...
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Hunter Leonard
Feb 11, 20203 min read
Is It Time to Get Real About Your Marketing?
We’ve been dazzled by the lights, bamboozled by the screen, and sent into a state of confusion about marketing. And it’s all happened...
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Hunter Leonard
Feb 11, 20203 min read
5 Things to Consider When Marketing to a Generation Niche
Every generation has shared experiences, but it is important to remember you still need to get an individual to respond to your...
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