One of the bedrock principles of great marketing is to understand the customer, the market and the competition, so you can establish a marketing position for...

This article is relevant to any business, but if you’re starting and running your first business in your 40’s and beyond, you don’t want to waste time or mon...

The simplest definition of Public Relations (PR) is other people saying good things about you. If a business is known for doing good things, they will attrac...

In last week’s companion article, How to write an awesome business plan, I covered the first five things you must include in a ‘rocking’ business plan. This ...

Ok, so you’ve decided to start your first business. In this article, I want to share with you 5 key things you must put in your business plan. This article i...

A customer avatar is a fancy term for the profile of your ideal customer. Lots of us, myself included, end up servicing clients who don’t match the definitio...

Making promises to customers through your marketing is easy. Actually servicing them well enough to ensure they are truly satisfied is another thing entirely...

I see a lot of great marketing in my business because it’s my passion and I’m aware of what is going on around me with respect to marketing. You may have exp...

Public relations (PR) can sometimes have a terrible reputation. And often the motivation for getting your business in the paper is purely ego or sales. But t...

As humans, we operate in our physical environment through the use of our senses; seeing, hearing, feeling, touching, tasting. For some, there is a belief in ...

Many people begin their business with stars in their eyes about how massive their business idea is going to be, how many millions they are going to make, whi...

You’re probably very familiar with the term ‘Big Rocks’ which was referred to by Stephen Covey in his hugely popular 7 Habits of Highly Effective People. In ...

Recently I’ve been reflecting a lot on the surveys of business owners we’ve done over the last decade. A common issue that stands out in these surveys is the...

Have you ever found yourself having to repeat instructions to a supplier or a company you’re dealing with? Got the wrong order at a restaurant? Have you ever...

I write this article on the usual rapid approach to Christmas and inspired by the challenge, “What does being a good corporate citizen mean to you?”, set by ...

I would like to talk about how your business can deliver a massive helping of help. You may think you’re only a small business or just one person, but every ...

We’ve been dazzled by the lights, bamboozled by the screen, and sent into a state of confusion about marketing. And it’s all happened very very quickly. We’v...

Every generation has shared experiences, but it is important to remember you still need to get an individual to respond to your marketing. In this article, I...

Most marketing in business is disconnected and upside down. What I’ve noticed in the last few years is there’s a disconnect between the way business owners a...

Don’t change for change sake, innovation without a reason is a waste of time, money and energy. Focus on your customers, and avoid the noise. If there is one...