Hunter LeonardMar 12, 20202 minMarketers have Forgotten how to CommunicateOne of the bedrock principles of great marketing is to understand the customer, the market and the competition, so you can establish a...
Hunter LeonardFeb 11, 20203 minMarketing in Tough Times. How to Promote Without MoneyThis article is relevant to any business, but if you’re starting and running your first business in your 40’s and beyond, you don’t want...
Hunter LeonardFeb 11, 20203 minHow to Get Others to Say Good Things about You and Your BusinessThe simplest definition of Public Relations (PR) is other people saying good things about you. If a business is known for doing good...
Hunter LeonardFeb 11, 20203 minWriting an Awesome Business Plan, 5 More TipsIn last week’s companion article, How to write an awesome business plan, I covered the first five things you must include in a ‘rocking’...