Marketers have Forgotten how to Communicate
One of the bedrock principles of great marketing is to understand the customer, the market and the competition, so you can establish a...
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Hunter Leonard
- Feb 11, 2020
- 3 min
Marketing in Tough Times. How to Promote Without Money
This article is relevant to any business, but if you’re starting and running your first business in your 40’s and beyond, you don’t want...
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Hunter Leonard
- Feb 11, 2020
- 3 min
How to Get Others to Say Good Things about You and Your Business
The simplest definition of Public Relations (PR) is other people saying good things about you. If a business is known for doing good...
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Hunter Leonard
- Feb 11, 2020
- 3 min
Writing an Awesome Business Plan, 5 More Tips
In last week’s companion article, How to write an awesome business plan, I covered the first five things you must include in a ‘rocking’...
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Hunter Leonard
- Feb 11, 2020
- 3 min
Want to Write an Awesome Business Plan?
Ok, so you’ve decided to start your first business. In this article, I want to share with you 5 key things you must put in your business...
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Hunter Leonard
- Feb 11, 2020
- 2 min
Avatar III
A customer avatar is a fancy term for the profile of your ideal customer. Lots of us, myself included, end up servicing clients who don’t...
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Hunter Leonard
- Feb 11, 2020
- 3 min
A Look at Two Superstars of Service
Making promises to customers through your marketing is easy. Actually servicing them well enough to ensure they are truly satisfied is...
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Hunter Leonard
- Feb 11, 2020
- 3 min
Marketing to a Need or Want
I see a lot of great marketing in my business because it’s my passion and I’m aware of what is going on around me with respect to...
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Hunter Leonard
- Feb 11, 2020
- 2 min
Passion-Driven Public Relations
Public relations (PR) can sometimes have a terrible reputation. And often the motivation for getting your business in the paper is purely...
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Hunter Leonard
- Feb 11, 2020
- 2 min
Your Senses Make Marketing Sense
As humans, we operate in our physical environment through the use of our senses; seeing, hearing, feeling, touching, tasting. For some,...
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Hunter Leonard
- Feb 11, 2020
- 2 min
One Customer at a Time
Many people begin their business with stars in their eyes about how massive their business idea is going to be, how many millions they...
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Hunter Leonard
- Feb 11, 2020
- 2 min
Return to the Big Rocks
You’re probably very familiar with the term ‘Big Rocks’ which was referred to by Stephen Covey in his hugely popular 7 Habits of Highly...
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Hunter Leonard
- Feb 11, 2020
- 2 min
Diamonds and Coal
Recently I’ve been reflecting a lot on the surveys of business owners we’ve done over the last decade. A common issue that stands out in...
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Hunter Leonard
- Feb 11, 2020
- 2 min
Copy That! – the Lost Art of Duplication
Have you ever found yourself having to repeat instructions to a supplier or a company you’re dealing with? Got the wrong order at a...
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Hunter Leonard
- Feb 11, 2020
- 2 min
Facta, Non Verba
I write this article on the usual rapid approach to Christmas and inspired by the challenge, “What does being a good corporate citizen...
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Hunter Leonard
- Feb 11, 2020
- 3 min
3 Tips to Make Your Help Go Viral
I would like to talk about how your business can deliver a massive helping of help. You may think you’re only a small business or just...
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Hunter Leonard
- Feb 11, 2020
- 3 min
Is It Time to Get Real About Your Marketing?
We’ve been dazzled by the lights, bamboozled by the screen, and sent into a state of confusion about marketing. And it’s all happened...
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Hunter Leonard
- Feb 11, 2020
- 3 min
5 Things to Consider When Marketing to a Generation Niche
Every generation has shared experiences, but it is important to remember you still need to get an individual to respond to your...
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Hunter Leonard
- Feb 11, 2020
- 4 min
Is Your Marketing Disconnected?
Most marketing in business is disconnected and upside down. What I’ve noticed in the last few years is there’s a disconnect between the...
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Hunter Leonard
- Feb 10, 2020
- 2 min
Focus on Your Customers, and Avoid Change for Change Sake
Don’t change for change sake, innovation without a reason is a waste of time, money and energy. Focus on your customers, and avoid the...
2 views0 comments
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