STEEL INDUSTRY
We've worked on multiple projects in the steel industry for close to twenty years. Some of the highlights include a good corporate citizen project that generated over $1.5m in donations, a rebranding exercise that grew a client 36% in one year and garnered state and national marketing awards for excellence, and a major research project covered four states and hundreds of interviews and focus groups that added tens of millions to the client's bottom line through smart market insights. Perhaps the one we're most proud of is creating a boutique in-house lead generation team from scratch for a client that helped them open over two thousand new accounts and sell tens of thousands of tonnes of steel.
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Recently, we added a digital strategy for one steel industry client that has immediately increased brand recognition, internal and external engagement and enhanced brand reputation through professional video and education production.
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All up, our collective impact on the steel industry totals in the hundreds of millions of dollars of revenue.