​We started with one client, a handshake, and a contract signed on a napkin in a coffee shop. That was February 2001. Since then, we've grown into one of Australia's most experienced business growth and advisory firms — but we haven't forgotten what it feels like to be at the beginning of something, or in the middle of something hard.
 

We're Hunter and Nicole Leonard, co-founders of Blue Frog Marketing. Between us, we've spent close to forty years in sales, marketing and communication — in client roles, agency roles, and everything in between.

We founded Blue Frog because we believed business owners deserved more than clever campaigns. They deserved straight answers, practical strategies, and an advisor who actually understood their world.
 

Twenty-five years on, that belief still drives everything we do.
 

What We've Built Together
 

Over 500 clients supported. More than $2 billion in revenue growth delivered. Ten books written. Hundreds of workshops, programs and conversations with business owners across Australia.

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We've worked with national brands including BlueScope Steel, InfraBuild, Austube Mills, Australian Vinyls, Insurance Advisernet and ALTUS Australia. We've supported industry groups, regional development initiatives and ambitious SMEs at critical stages of growth.

We've won national marketing awards, been finalists in the Australian Small Business Champions, and Hunter has been recognised as a Fellow of the Australian Marketing Institute and a Certified Practising Marketer.
 

But the work we're most proud of doesn't fit neatly into a trophy cabinet. It's the business owner who finally got their pricing right. The leadership team has found its direction. The organisation that came out the other side of a tough period stronger than it went in.
 

How We Work

We're based on the Coffs Coast, and we work with businesses locally, nationally and beyond.
 

Every engagement starts the same way — with a conversation. We want to understand what's keeping you awake at night before we offer a single piece of advice. We're not interested in selling you a solution that doesn't fit. If we believe we can genuinely help, we'll tell you. If we don't, we'll tell you that too.
 

That kind of honesty is rare. We think it's the only way to build relationships that last — and many of ours have lasted decades.
 

Giving Back

Since day one, we've believed that business can be a force for good. We volunteer our time for social betterment programs, support human rights initiatives, and protect rainforest with every client we onboard.

We're proud supporters of Rainforest Rescue and Landcare, and we align our efforts with the UN Development Goals of Life on Land and Life in the Ocean.
 

Ready to talk?

Take our short Business Diagnostic — it takes just a few minutes and gives you real clarity on the commercial challenges in your business. Then we'll book a complimentary 30-minute conversation to talk through what you're seeing.