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"I have been working with Blue Frog for 4 years or more. In that time I have found them to be professional and always focused on real world return for marketing costs. They constantly measure, analyse and adjust to get the best results and have never over-promised and under-delivered."

Red Giraffe is the ultimate guide to setting and getting goals. Achieving desirable ends with available means.

Contact us for a signed copy or

order the ebook via the AMAZON  link

Red Giraffe
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About Blue Frog Marketing

Blue Frog was founded in 2001 and has since helped over 500 clients achieve more than $2 billion in revenue growth through smart strategic advice. 


Whilst our genesis was in marketing, our advisory services have since broadened into business strategy, and what sets us apart from most consultants is our deep understanding of business owners through our ongoing surveys that have reached more than ten thousand participants. It is quite simply one of the largest surveys of business owners ever conducted.

In fact we have published ten best-selling books on strategy, communication and marketing including the latest - Red Giraffe.

We help business owners achieve sustainable prosperity through our strategic services.

Speaking of all things sustainable, we have a passion for the environment, and we support sustainable projects wherever possible.

Our purpose is to use our strategic expertise to help you create a flourishing, prosperous business.


Aligning ourselves to this idea of flourishing,, whenever we begin working with a new client we also provide support for creating a flourishing environment by donating to the UN sustainable development goals. Specifically, Goal #13 - Climate Action and Goal #15 - Life on Land. We donate both money and time to key projects including Rainforest Rescue and more recently, Landcare.




Number of business owners we have surveyed


Revenue growth

Landcare logo



Rainforest rescue

10 Square Metres of

Rainforest Protected for each new client



"The Blue Frog Marketing team are the ultimate professionals in the marketing services they have provided us, from delivering ideas and concepts, right through to the execution. Nothing is ever a problem."

Running a business can be tough, but we can help. Blue Frog Marketing is a trusted strategy shop helping clients in Australia, New Zealand and the USA.


Our superpower is our ability to eliminate confusion and help you identify the right areas to focus on in your business. Our engagement usually starts with a comprehensive benchmark of your business across 8 specific areas or as we call them - the 8 Rooms. 

Business Diagnostic

A part of our initial engagement is a comprehensive business diagnostic, including several strategic sessions and a report that you can implement yourself, or with further assistance from our team, embed into your business across all operations. 

Business Mentoring

Do you need a sounding board? Someone who is great at listening and has wide experience in multiple industries? Take advantage of our strictly limited personal 1-2-1 Mentoring from our Founder. Service is available on application, and subject to availability and qualification criteria. 

Market and Customer Research


The foundation of any great marketing program is understanding your market and customers. We can design and implement market and customer research for your business.

R.A.P.I.D. Workshop

A great way to kickstart your new more professional and organised marketing program is to run a workshop with you and your team and create the outline of your marketing program.

Business Plan

Using the 8 Rooms Diagnostic, we can develop a detailed and comprehensive business plan for you. Whether this is for expansion plans, your board or investors, this will be the clearest and most actionable plan you've ever had. Our proprietary 8 Rooms Model ensures an easy to follow, easy to apply plan.

Marketing Plan

We can work with you to research and write a complete marketing plan for your business, with fully detailed execution plans, budgets, timing. Everything you need to take your marketing to the next level.

Outsourced Marketing Department

Want the complete marketing solution. Then instead of employing someone, outsource it to us on retainer. We’ll take on the whole box and dice and be your marketing team.

New Service

Business Storytelling

A powerful way to connect your business to customers by sharing stories. There are so many stories you can share about your business, your people, and how you go about servicing customers. We can help you craft those stories so you can share them wherever or whenever you want. 



Hunter Leonard
Hunter Leonard

Founder & CEO

Hunter is our Founder & CEO and works with clients on their business model, value propositions and strategic plans. He is also the best selling author of 10 books and has delivered over 800 presentations, keynotes and seminars to more than 50,000 business owners.

Hunter also studied Environmental Science and Land Management at University, and his dream job was to be a ranger. Hence our connection

to sustainabilty and the environment. 

Nicole Leonard
Nicole Leonard


Nicole is a co-founder and owner of Blue Frog Marketing and provides both project management and client support

Outside work, Nicole has given thousands of hours of volunteering time and loves the Australian Bush and its wildlife.




"Our experience at Austube Mills working with Blue Frog Marketing and Nicole, has been one of a genuine business partner that is extremely agile and very good at what they do. The ability of Nicole to respond to short and pressing deadlines, combined with the ability to deliver on often complex briefs with outside of the box solutions, is what makes them stand out from the rest.


Taking the time to understand our business and the industry we participate in, is another real point of difference that helps shortens the brief and ultimately the path to campaign and initiatives execution."


Geoff Cooke

Head of Sales – Austube Mills and Infrabuild Merchant Bar

"Hunter is a consummate professional who is highly adaptable to

various market sectors, he intently listens to your desired marketing

outcomes and then delivers. It has been a pleasure knowing Hunter

and his refreshing outlook that also entwines a community

and social spirit.” 


Damian Seabrook

“I engaged BlueFrog Marketing to conduct a survey of our major customers. They were able to explore and identify the key issues that should be canvassed, and produce valuable insights in his analysis of the results. In addition the process was conducted so professionally that it increased our standing with the customers. Blue Frog Marketing is a pleasure to work with and I look forward to engaging them again.”

Andrew Tulloch

"We first briefed Hunter in early 2010 to implement a formalised,

measurable and strategic marketing platform into our organisation.

Our expectations were very high and it is no overstatement to say they

have been utterly exceeded! Using a combination of smart technology

overlaid with a thorough understanding of our business strategy and

also process, Hunter has been instrumental in assisting us to embed

key marketing concepts into the minds of our contracted sales force

together with an active embracing of the
processes necessary to grow

the business.

We remain impressed with the dedication of Hunter and his team

and look forward to our continued business association. I have no

hesitation in recommending Hunter Leonard.”

Adrian Kitchin

"I highly recommend Hunter for any professional service he delivers. He is amazingly organised, efficient, effective, caring and diligent. It is a rare find these days to find someone with such traits. I thank Hunter for his support this far and his services are always welcomed."

George Hawwa


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