"Hunter Leonard and his team are the ultimate professionals in the marketing services they have provided us, from delivering ideas and concepts, right through to the execution."


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About Blue Frog Marketing

Blue Frog was founded in 2001 and has since helped over 500

clients achieve more than $2 billion in revenue growth through

smart strategic marketing plans that get results. Our proprietary model for strategic marketing has been recognised by business owners both small and large as a keystone to their marketing success. We've published six books on marketing and communication. 

We help business owners achieve prosperity through our marketing services

In 2019, Blue Frog Marketing is now Australia's only strategic marketing consultancy with a focus on sustainable products and services. Our Founder studied Environmental Science and Land Management, and has had a passion for the environment since he was a child, walking the bushland of Western Sydney, collecting plants, insects and tadpoles. No wonder the business ended up as Blue Frog Marketing.

We're passionate about helping companies who want to become more sustainable and those who offer sustainable, eco-friendly or green products to their customers. From greener construction to reduced waste. From innovative recycling to environmental clean up. 


Our purpose is to creating flourishing, prosperous businesses through marketing that works. Aligning ourselves to this idea of flourishing,, whenever we begin working with a new client we also provide support for creating a flourishing environment by donating to the UN sustainable development goals. Specifically, Goal #13 - Climate Action and Goal #15 - Life on Land. Currently we save ten square metres of rainforest for every new client we onboard by supporting Rainforest Action in their goal of protecting the unique biodiversity of the Daintree Rainforest.




Industries where we've developed successful marketing strategies


Revenue growth


Number of business owners we have surveyed

10 Square Metres of

Rainforest Protected for each new client


Case Studies










Great marketing starts with great insight - an understanding of customer, competitor and market. Understanding underpins and drives your ability to choose the right strategy for your business. We can help you design and run the right research program to get the insight you need.

Many of our research projects have not only informed strategy but changed the lives of our clients


Anyone can have a goal. It takes smart strategy to reach them. At Blue Frog, business models, value propositions and smart strategies are at the core and foundation of what we do. With the right strategy you can be successful.

A marketing plan and effective execution and measurement of the plan are essential elements in good business. 


We've written millions of words in articles, books, speeches, social and marketing plans. We'll remove confusion and help you understand the role for digital marketing for your business. With independent advice not tied to any channel you can trust our recommendations.




Founder & CEO

Hunter is our Founder & CEO and works with clients on their business model, value propositions and strategic plans. He is also the best selling author of 7 books and has delivered over 650 presentations, keynotes and seminars.

Hunter also studied Environmental Science and Land Management at University, and his dream job was to be a ranger. Hence our connection

to the environment. 



Nicole is a co-founder and owner of Blue Frog Marketing and provides both project management and client support

Outside work, Nicole has given thousands of hours of volunteering time and loves the Australian Bush and its wildlife. She directs our identification of sustainable product companies.


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"Hunter is a consummate professional who is highly adaptable to

various market sectors, he intently listens to your desired marketing

outcomes and then delivers. It has been a pleasure knowing Hunter

and his refreshing outlook that also entwines a community

and social spirit.” 


Client Traffic Management Industry

“I engaged BlueFrog Marketing to conduct a survey of our major customers. Hunter was able to explore and identify the key issues that should be canvassed, and produce valuable insights in his analysis of the results. In addition the process was conducted so professionally that it increased our standing with the customers. Hunter is a pleasure to work with and I look forward to engaging him again.”

Client - Industrial Manufacturer

"Hunter is a true marketing professional. Hunter has broad ranging

skill sets and knowledge which can greatly assist an organisations

marketing needs. He scopes marketing problems in detail and takes

time to think deeply about strategic marketing options. Hunter’s style

engenders trust and he is great to work with.”

Client - Steel Industry

“""We first briefed Hunter in early 2010 to implement a formalised,

measurable and strategic marketing platform into our organisation.

Our expectations were very high and it is no overstatement to say they

have been utterly exceeded! Using a combination of smart technology

overlaid with a thorough understanding of our business strategy and

also process, Hunter has been instrumental in assisting us to embed

key marketing concepts into the minds of our contracted sales force

together with an active embracing of the
processes necessary to grow

the business.

We remain impressed with the dedication of Hunter and his team

and look forward to our continued business association. I have no

hesitation in recommending Hunter Leonard.”

Client - Insurance Industry




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