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"Our purpose is to help create flourishing, prosperous businesses through marketing that works"

Red Giraffe is the ultimate guide to setting and getting goals. Achieving desirable ends with available means.


for $35 including postage and handling in Australia

or pre-order the ebook on AMAZON  link


Thanks for pre-ordering your copy. We'll be in touch when published!

About Blue Frog Marketing

Blue Frog was founded in 2001 and has since helped over 500 clients achieve more than $2 billion in revenue growth through smart strategic marketing plans that get results.


Our R.A.P.I.D Marketing model for strategic marketing has been recognised by business owners both small and large as a keystone to their marketing success.

The model is based on deep insights into the marketing challenges of business owners including over 1200 benchmarks and all up more than 12000 surveys of business owners.


We've published ten best-selling books on strategy, communication and marketing. 

We help business owners achieve prosperity through our marketing services

We're passionate about helping business owners who want a more effective and sustainable marketing function in their business. Our advice goes beyond marketing plans to consider the entire system and function of marketing within your business. This ensures that even after our engagement is complete, your marketing will continue at a high standard. Not that we don't love working with clients for a long time, and many of our clients have been with us for fifteen years or more.

Speaking of all things sustainable, we have a passion for the environment, and we support sustainable projects wherever possible.

Our purpose is to creating flourishing, prosperous businesses through marketing that works.


Aligning ourselves to this idea of flourishing,, whenever we begin working with a new client we also provide support for creating a flourishing environment by donating to the UN sustainable development goals. Specifically, Goal #13 - Climate Action and Goal #15 - Life on Land. Currently we save ten square metres of rainforest for every new client we onboard by supporting Rainforest Action in their goal of protecting the unique biodiversity of the Daintree Rainforest.




Industries where we've developed successful marketing strategies


Revenue growth


Number of business owners we have surveyed




10 Square Metres of

Rainforest Protected for each new client



Business owners, we know the challenges of running a business, wearing a lot of hats and also that marketing is a area that can be confusing and that you might not have the training or skills in this area.


Blue Frog Marketing is one of the most trusted strategic marketing teams in Australia, and we’ve worked with business owners in both small and large businesses for over two decades. Now you can outsource your marketing to a team of professionals who have helped over 500 clients grow their revenue since 2001.


Our superpower is our ability to cut out the confusion and help you find the marketing that works for your business - step by step. In fact our R.A.P.I.D. Marketing Model is a 5-step process that really helps you understand your market, your customers and your competition and most importantly the best way to market your products and services that gets a result. 

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Market and Customer Research


The foundation of any great marketing program is understanding your market and customers. We can design and implement market and customer research for your business.

Marketing Plan

We can work with you to research and write a complete marketing plan for your business, with fully detailed execution plans, budgets, timing. Everything you need to take your marketing to the next level.

R.A.P.I.D. Workshop

A great way to kickstart your new more professional and organised marketing program is to run a workshop with you and your team and create the outline of your marketing program.

Outsourced Marketing Department

Want the complete solution. Then instead of employing someone, outsource it to us on retainer. We’ll take on the whole box and dice and be your marketing team.

New Service

Business Storytelling

A powerful way to connect your business to customers by sharing stories. There are so many stories you can share about your business, your people, and how you go about servicing customers. We can help you craft those stories so you can share them wherever or whenever you want. 



Hunter Leonard

Founder & CEO

Hunter is our Founder & CEO and works with clients on their business model, value propositions and strategic plans. He is also the best selling author of 10 books and has delivered over 800 presentations, keynotes and seminars to more than 50,000 business owners.

Hunter also studied Environmental Science and Land Management at University, and his dream job was to be a ranger. Hence our connection

to sustainabilty and the environment. 

Nicole Leonard


Nicole is a co-founder and owner of Blue Frog Marketing and provides both project management and client support

Outside work, Nicole has given thousands of hours of volunteering time and loves the Australian Bush and its wildlife.


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"Hunter is a consummate professional who is highly adaptable to

various market sectors, he intently listens to your desired marketing

outcomes and then delivers. It has been a pleasure knowing Hunter

and his refreshing outlook that also entwines a community

and social spirit.” 


Client Traffic Management Industry

“I engaged BlueFrog Marketing to conduct a survey of our major customers. Hunter was able to explore and identify the key issues that should be canvassed, and produce valuable insights in his analysis of the results. In addition the process was conducted so professionally that it increased our standing with the customers. Hunter is a pleasure to work with and I look forward to engaging him again.”

Client - Industrial Manufacturer

"Hunter is a true marketing professional. Hunter has broad ranging

skill sets and knowledge which can greatly assist an organisations

marketing needs. He scopes marketing problems in detail and takes

time to think deeply about strategic marketing options. Hunter’s style

engenders trust and he is great to work with.”

Client - Steel Industry

"We first briefed Hunter in early 2010 to implement a formalised,

measurable and strategic marketing platform into our organisation.

Our expectations were very high and it is no overstatement to say they

have been utterly exceeded! Using a combination of smart technology

overlaid with a thorough understanding of our business strategy and

also process, Hunter has been instrumental in assisting us to embed

key marketing concepts into the minds of our contracted sales force

together with an active embracing of the
processes necessary to grow

the business.

We remain impressed with the dedication of Hunter and his team

and look forward to our continued business association. I have no

hesitation in recommending Hunter Leonard.”

Client - Insurance Industry


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