About Blue Frog Marketing
Blue Frog was founded in 2001 and has since helped over 500 clients achieve more than $2 billion in revenue growth through smart strategic advice.
Whilst our genesis was in marketing, our advisory services have since broadened into business strategy, and what sets us apart from most consultants is our deep understanding of business owners through our ongoing surveys that have reached more than ten thousand participants. It is quite simply one of the largest surveys of business owners ever conducted.
In fact we have published ten best-selling books on strategy, communication and marketing including the latest - Red Giraffe.
We help business owners achieve sustainable prosperity through our strategic services.
Speaking of all things sustainable, we have a passion for the environment, and we support sustainable projects wherever possible.
Our purpose is to use our strategic expertise to help you create a flourishing, prosperous business.
Aligning ourselves to this idea of flourishing,, whenever we begin working with a new client we also provide support for creating a flourishing environment by donating to the UN sustainable development goals. Specifically, Goal #13 - Climate Action and Goal #15 - Life on Land. We donate both money and time to key projects including Rainforest Rescue and more recently, Landcare.
Number of business owners we have surveyed
10 Square Metres of
Rainforest Protected for each new client
Business owners, we know the challenges of running a business. Blue Frog Marketing is a trusted strategy shop helping clients in Australia, New Zealand, South Africa and the USA.
Our superpower is our ability to cut out the confusion and help you find the right strategy for your business. Our engagement usually starts with a comprehensive benchmark of your business across 8 specific areas or as we call them - the 8 Rooms.
A part of our initial engagement is a comprehensive business diagnostic, including several strategic sessions and a report that you can implement yourself, or with further assistance from our team, embed into your business across all operations.
Do you need a sounding board? Someone who is great at listening and has wide experience in multiple industries? Take advantage of our strictly limited personal 1-2-1 Mentoring from our Founder. Service is available on application, and subject to availability and qualification criteria.
Market and Customer Research
The foundation of any great marketing program is understanding your market and customers. We can design and implement market and customer research for your business.
Using the Diagnostic, we can develop a detailed and comprehensive business plan for you. Whether this is for expansion plans, your board or investors, this will be the clearest and most actionable plan you've ever had. Our proprietary 8 Rooms Model ensures an easy to follow, easy to apply plan.
We can work with you to research and write a complete marketing plan for your business, with fully detailed execution plans, budgets, timing. Everything you need to take your marketing to the next level.
Outsourced Marketing Department
Want the complete marketing solution. Then instead of employing someone, outsource it to us on retainer. We’ll take on the whole box and dice and be your marketing team.
A great way to kickstart your new more professional and organised marketing program is to run a workshop with you and your team and create the outline of your marketing program.
A powerful way to connect your business to customers by sharing stories. There are so many stories you can share about your business, your people, and how you go about servicing customers. We can help you craft those stories so you can share them wherever or whenever you want.
Founder & CEO
Hunter is our Founder & CEO and works with clients on their business model, value propositions and strategic plans. He is also the best selling author of 10 books and has delivered over 800 presentations, keynotes and seminars to more than 50,000 business owners.
Hunter also studied Environmental Science and Land Management at University, and his dream job was to be a ranger. Hence our connection
to sustainabilty and the environment.
Nicole is a co-founder and owner of Blue Frog Marketing and provides both project management and client support
Outside work, Nicole has given thousands of hours of volunteering time and loves the Australian Bush and its wildlife.
"Hunter is a consummate professional who is highly adaptable to
various market sectors, he intently listens to your desired marketing
outcomes and then delivers. It has been a pleasure knowing Hunter
and his refreshing outlook that also entwines a community
and social spirit.”
“I engaged BlueFrog Marketing to conduct a survey of our major customers. Hunter was able to explore and identify the key issues that should be canvassed, and produce valuable insights in his analysis of the results. In addition the process was conducted so professionally that it increased our standing with the customers. Hunter is a pleasure to work with and I look forward to engaging him again.”
"Hunter is a true marketing professional. Hunter has broad ranging
skill sets and knowledge which can greatly assist an organisations
marketing needs. He scopes marketing problems in detail and takes
time to think deeply about strategic marketing options. Hunter’s style
engenders trust and he is great to work with.”
"We first briefed Hunter in early 2010 to implement a formalised,
measurable and strategic marketing platform into our organisation.
Our expectations were very high and it is no overstatement to say they
have been utterly exceeded! Using a combination of smart technology
overlaid with a thorough understanding of our business strategy and
also process, Hunter has been instrumental in assisting us to embed
key marketing concepts into the minds of our contracted sales force
together with an active embracing of the
processes necessary to grow
We remain impressed with the dedication of Hunter and his team
and look forward to our continued business association. I have no
hesitation in recommending Hunter Leonard.”
"I highly recommend Hunter for any professional service he delivers. He is amazingly organised, efficient, effective, caring and diligent. It is a rare find these days to find someone with such traits. I thank Hunter for his support this far and his services are always welcomed."