"Hunter Leonard and his team are the ultimate professionals in the marketing services they have provided us, from delivering ideas and concepts, right through to the execution."



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About Blue Frog Marketing

Blue Frog was founded in 2001 and has since helped over 500 clients achieve more than $2 billion in revenue growth through smart strategic marketing plans that get results.


Our R.A.P.I.D Marketing model for strategic marketing has been recognised by business owners both small and large as a keystone to their marketing success.

The model is based on deep insights into the marketing challenges of business owners including over 1200 benchmarks and all up more than 10000 surveys of business owners.


We've published nine best-selling books on strategy, communication and marketing. 

We help business owners achieve prosperity through our marketing services

We're passionate about helping business owners who want a more effective and sustainable marketing function in their business. Our advice goes beyond marketing plans to consider the entire system and function of marketing within your business. This ensures that even after our engagement is complete, your marketing will continue at a high standard. Not that we don't love working with clients for a long time, and many of our clients have been with us for fifteen years or more.

Speaking of all things sustainable, we have a passion for the environment, and we support sustainable projects wherever possible.

Our purpose is to creating flourishing, prosperous businesses through marketing that works.


Aligning ourselves to this idea of flourishing,, whenever we begin working with a new client we also provide support for creating a flourishing environment by donating to the UN sustainable development goals. Specifically, Goal #13 - Climate Action and Goal #15 - Life on Land. Currently we save ten square metres of rainforest for every new client we onboard by supporting Rainforest Action in their goal of protecting the unique biodiversity of the Daintree Rainforest.




Industries where we've developed successful marketing strategies


Revenue growth


Number of business owners we have surveyed




10 Square Metres of

Rainforest Protected for each new client


Case Studies

The Blue Frog Team designed and ran a hugely successful new business and appointment setting program for Bluescope Distribution. The program generated thousands of appointments, a 15% growth in tonnes of steel sold, and $millions in additional revenue. 

Our client in the Real Estate Industry didn't know which of their marketing programs were working and were wasting money. We created an innovative community engagement program that delivered over $600,000 in sales commissions for a moderate marketing investment. Not only bringing results but also certainty about their marketing investment. 

Blue Frog has been working with our client Melbourne Brick since 2004. In that time we have developed strategic marketing plans and programs that have helped Melbourne Brick establish itself as the leading supplier of bricks, pavers, retaining walls, artificial grass and many more products in the Victorian Market. 

We created an alignment between corporate goals and the marketing plans of hundreds of insurance brokers for our client. Contributing to significant growth and skills development over more than a decade of strategic advice. Our client became the leading network of insurance brokers in Australia during this time. Their feedback that 'their expectations were utterly exceeded' tells the story of the value the Blue Frog team delivered.

We worked with our natural health client from day one to define the best marketing strategy including channel selection, client surveys, branding, positioning and more. The result was a launch that delivered more than $2million in first year sales. A top 3 position in natural health pharmacy market launches and an entire new category of natural health solutions. 

Setting and achieving goals is a big challenge for many business owners caught in the day to day of running their business. This is why we have recently completed the manuscript for our upcoming book. In it, we share some easy to use tools on how to set and achieve long term goals in your business. 




Great marketing starts with great insight - an understanding of customer, competitor and market. Understanding underpins and drives your ability to choose the right strategy for your business. We can help you design and run the right research program to get the insight you need.

Many of our research projects have not only informed strategy but changed the lives of our clients.

Our Engage service includes surveys, lead generation and client activation.


Although we provide outsourced marketing department resources, we can also mentor your internal team on marketing strategy and systems. Having developed our own proprietary marketing model and marketing department system, we can help your team be better marketers. 

Particularly helpful if you have someone in your team you want to develop into the marketing expert for your business without having to suffer through years of university theory - we'll take them straight to the source on how to be a great marketer.


Anyone can have a goal. It takes smart strategy to reach them. At Blue Frog Marketing, business models, value propositions and smart strategies are at the core and foundation of what we do. With the right strategy, you can be successful.

A marketing plan and effective execution and measurement of the plan are essential elements in good business. 

As are the systems within your business surrounding the marketing function.


Our team have sat on boards and reported to them for over two decades. We understand what the board needs from the marketing function.

If you are not getting what you need, we can help you at the board level to put in place the people, systems and reporting that you need.

This service is usually a short term project based engagement which can deliver literally $millions in value. 

For one client alone, we helped save over $9million in costs and drove tens of millions in revenue growth.


We've written millions of words in articles, books, speeches, social and marketing plans. Our founder is a ten times published author as well as a ghostwriter for leaders and business owners.


We'll remove confusion and help you understand the role of digital marketing in your business. With independent advice not tied to any channel, you can trust our recommendations.

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Do you have a team you want to train in marketing strategy. Or perhaps a network of franchisees or licensees that you want to be more effective with their marketing plans and programs.

Call the team who have helped train literally hundreds of team members and franchisees and business owners on key marketing concepts.

From half day to multi day training and very much including bespoke marketing training programs suited to your needs.



Hunter Leonard

Founder & CEO

Hunter is our Founder & CEO and works with clients on their business model, value propositions and strategic plans. He is also the best selling author of 10 books and has delivered over 750 presentations, keynotes and seminars to more than 25,000 business owners.

Hunter also studied Environmental Science and Land Management at University, and his dream job was to be a ranger. Hence our connection

to sustainabilty and the environment. 

Sally Smyth

General Manager

Sally is responsible for co-ordinating the delivery of client marketing programs delivery and reporting action and results. Sally helps ensure Blue Frog Marketing's reputation of effective strategic marketing that works is delivered to all clients. Management of work in progress meetings, suppliers, client reports.

Nicole Leonard


Nicole is a co-founder and owner of Blue Frog Marketing and provides both project management and client support

Outside work, Nicole has given thousands of hours of volunteering time and loves the Australian Bush and its wildlife. She directs our identification of sustainable product companies.

Partner Network

Marketing Programs

We have built strong relationships with a wide range of professionals and specialists in marketing programs. From videography to website design. From printing to graphic design. From social media to event management. These individuals are made available to our clients on an as needs basis. And the best part is, we take no commission or add no margin when we engage them on your behalf. 


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"Hunter is a consummate professional who is highly adaptable to

various market sectors, he intently listens to your desired marketing

outcomes and then delivers. It has been a pleasure knowing Hunter

and his refreshing outlook that also entwines a community

and social spirit.” 


Client Traffic Management Industry

“I engaged BlueFrog Marketing to conduct a survey of our major customers. Hunter was able to explore and identify the key issues that should be canvassed, and produce valuable insights in his analysis of the results. In addition the process was conducted so professionally that it increased our standing with the customers. Hunter is a pleasure to work with and I look forward to engaging him again.”

Client - Industrial Manufacturer

"Hunter is a true marketing professional. Hunter has broad ranging

skill sets and knowledge which can greatly assist an organisations

marketing needs. He scopes marketing problems in detail and takes

time to think deeply about strategic marketing options. Hunter’s style

engenders trust and he is great to work with.”

Client - Steel Industry

"We first briefed Hunter in early 2010 to implement a formalised,

measurable and strategic marketing platform into our organisation.

Our expectations were very high and it is no overstatement to say they

have been utterly exceeded! Using a combination of smart technology

overlaid with a thorough understanding of our business strategy and

also process, Hunter has been instrumental in assisting us to embed

key marketing concepts into the minds of our contracted sales force

together with an active embracing of the
processes necessary to grow

the business.

We remain impressed with the dedication of Hunter and his team

and look forward to our continued business association. I have no

hesitation in recommending Hunter Leonard.”

Client - Insurance Industry



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