Marketing Has No Off Switch Now Available
You can purchase a copy of the book by calling 03 9945 8222 or send an e-mail to hunter@bluefrogmarketing.com.au. Credit Card payments accepted and you can choose from a printed or electronic copy.
Allow 2 weeks for delivery of book depending on your location. The book is just $29.95 for either print or e-book version plus postage costs.
This new book - "Marketing has no off switch" has been written specifically for SME Business Owners who want to learn how to plan and implement more effective marketing in their own business.
The title refers to our advice that you should never stop your marketing program - no matter what the state of the economy or off your business. In fact, you cannot switch marketing off, since this will inevitably lead to failure of your business.
The book reviews the Blue Frog Marketing 5-Step RAPID Model, giving no nonsense practical definitions of key marketing principles and processes and case studies and practical exercises for the business owner to learn and understand how to be more effective with their marketing.
Here are some testimonials from business owners, small and large:
“Hunter shares insight into a proven 5 step marketing plan, RAPID, which has helped businesses to become more customer focused and optimise the results of their marketing efforts and budget.
This simple system guides business owners through understanding their competitive position to enable them to market to their strengths and opportunities, while also understanding their competitive risks and weaknesses. RAPID aligns the marketing plan to the business plan. The key element of RAPID that makes it a fantastic tool for business owners is it’s ability to be tailored and implemented in businesses of all sizes and budgets.
This versatility is why we asked Hunter to present at seminars to SME business owners Australia-wide. The real life business case studies in the book provide a compelling appreciation for the return which businesses can generate from their marketing budget.”
Geoff Greer
Executive General Manager, nabbusiness Australia
National Australia Bank
My Compliments, the book gets to the issues in a logical easy to understand and compelling way. No wonder the seminars have been so well received. Great Work.
Paul Gregory, Business Consultant
A big thank you to Hunter Leonard who offers a straightforward and engaging experience sharing his knowledge and accomplishments through this book.
Hunter's ability to plan, implement and measure success is a sure fire method to maintain and improve one's core business. If you're looking to establish a footprint for your product, company and brand then this book is a must read.
I've already benefitted from Hunter's book and have identified key areas that I will use for years to come.
Terry Zakis, LJ Hooker Mascot.
"No small business owner should attempt to market their business or engage a marketing professional without first reading this brilliant guide"
Geoff Blundell
Marketing Director & Business Consultant
Here is an article that appeared on the book in the Herald Sun on November 12th, 2009
You can purchase a copy of the book - "Marketing has no off switch" by calling 03 9945 8222 or send an e-mail to hunter@bluefrogmarketing.com.au. Credit Card payments accepted and you can choose from a printed or electronic copy.
Allow 2 weeks for delivery of book depending on your location. The book is just $29.95 for either print or e-book version plus postage costs.
